TabTrack

From proposal to reality

Launch roadmap

Six tracks running over 36 months, each ending in a milestone investors can check.

  1. 1

    Development

    Months 1–4
    • Lock MVP scope from the prototype: tabs, orders, bills, receipts
    • Build multi-tenant web app + PWA for waiters, cashiers, managers
    • Mobile money & card integration (M-Pesa, Airtel Money, Mixx)
    • Closed beta with 5 partner venues in Dar es Salaam

    Milestone: Beta live in 5 venues

  2. 2

    Hosting

    Months 2–5
    • Production cloud with backups, monitoring and 99.5% uptime target
    • Security review, role-based access and audit logs
    • Data-protection registration (Tanzania PDPA)

    Milestone: Production-ready platform

  3. 3

    Branding

    Months 3–5
    • Gold-and-navy brand system from the TabTrack logo
    • Website, demo video, pitch & sales kit in English and Swahili
    • Venue window stickers and table QR cards

    Milestone: Brand launched publicly

  4. 4

    Promotion

    Months 5–8
    • Launch event with partner bars and hospitality press
    • Founding-venue offer: 3 months at 50% off
    • Social content with bar owners and influencers

    Milestone: 30 paying venues

  5. 5

    Marketing

    Months 6–18
    • Field sales team covering Dar, Arusha, Mwanza, Zanzibar
    • Referral rewards between venue owners
    • Partnerships with beverage distributors and hotel groups

    Milestone: 250 venues by month 24

  6. 6

    Monetization

    Months 6–36
    • Monthly subscription tiers (Starter, Pro, Group)
    • Small fee on digital payments processed
    • Onboarding, hardware bundles, loyalty & promotions add-ons

    Milestone: Break-even around month 30